Our story
Why we started
Every baby product page felt like it was written by a robot. Long generic bullet lists, ten-times-repeated safety claims, stock photos of babies who look nothing like anyone we know. We wanted a store that told the truth — what these products are made of, how fast they ship, what happens when something breaks — and that answered the questions our friends were asking each other on group texts at 2am.
How we choose products
We interview real parents (340 of them, so far) and only carry items that solve a specific daily friction. If two of us wouldn't buy it for our own kids, it doesn't make it in. Every SKU comes with the test report and CPC on file — safety page for details.
Where we operate
US warehouse for the fastest possible delivery. Small team, small overhead, no venture capital to burn. Prices reflect that.
What's next
Our own private-label line launches in 2027 — starting with a signature silicone plate and muslin swaddle designed in-house. Sign up to the newsletter to see the previews first.
The founder
Héctor — Aetherium Software Innovation. Building the store from Dominican Republic and shipping from the US. Reach me directly at hello@aetheriumstores.com.